9 months ago by Maddie Turner

Case Study: Delivering the best creative talent

We work hard to deliver the best creative talent...

The Client

A major UK public service broadcaster.

The Terms

Recruiting in competition with other agencies.

The Brief

To increase a pool of freelance Motion Graphic Designers for our client's high-pressure, 24/7, news broadcast environment, that was experiencing a very busy period.

We faced a number of challenges:

  • Tight time constraints
  • Sourcing multiple candidates with previous live news broadcast experience
  • Finding candidates willing to work on a shift basis that included 12-hour shifts (Motion Designers are typically used to working standard hours).

Our Approach

We set to work quickly, reaching out to our network of creative professionals within our database and advertising to active candidates through relevant job boards, on our own website and social media.

Alongside this we performed extensive, proactive searching across online creative platforms and networking forums, to target passive candidates.

We analysed profiles, interviewed and screened candidates in depth.  This included reviewing showreels to identify individuals with the best creative flair, strong infographic and data graphic design skills and proven live broadcast environment experience.

The Outcome

We successfully placed 2 Motion Graphic Designers, initially for 3 months, who were then extended for over 12 months, due to their strong skillset.

Our ability to deliver skilled candidates on time and within budget led to further recruitment requirements, including: Art Directors, Digital Content Producers and Digital Editorial Assistants.

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